If you’ve received permission to use our logo, follow these guidelines.
LOGO USAGE
FULL COLOR LOGO ON WHITE
We’ll usually ask you to use the full-color version of our logo on a white background.
CLEAR SPACE
Do leave clear space around the logo.
INCORRECT USAGE
To maintain consistency of our logo, never do any of the following.
Don’t use an out-of-date version of the logo.
Don’t skew the logo.
Don’t rotate the logo.
Don’t change the Function and Form color.
Don’t alter the lockup.
Don’t modify the logo in any way, such as adding visual effects or embellishments.
CO-BRANDING GUIDELINES
Always use light logos on dark images and dark logos on light images.
HORIZONTAL LAYOUT
Separate your logo from the Function+Form logo with a thin vertical line that’s no taller than the height of either logo. Scale to ensure both logos are the same height.
VERTICAL LAYOUT
Separate your logo from the Function+Form logo with a thin horizontal line that’s no wider than the width of either logo. Scale to ensure both logos are the same width.
WEBSITE ASSETS
Mention Function and Form on your website to remind customer you are an authorized dealer. Consider web banners, feature blocks, and pop-up features.
EMAIL BANNERS
Download any of our email assets and add them to an email to successfully reach your customers.
TRANSPARENT OVERLAYS
Download any of the PNGs below and simply overlay them on top of your brand’s image. The overlays have a transparent background to help make it easy.
SOCIAL MEDIA POSTS
Social media sites like Facebook, Instagram, and Snapchat have now become accepted standards for any advertising campaign.
Remember to tag us! IG: functionandform
